Samuel Tate is an experienced brand designer and producer. A background in copywriting means he starts with the kernel of a story, and unfurls it across web, social and print. Below are some of his clients, and examples of work he's written or produced.
As children, our first interactions with the world are through our hands. We feel its soft curves and hard edges, and begin to understand our place within it. As we grow, we learn to use them to communicate - whether to wave, shake hands or give comfort to the ones we love. Finally they become tools of creation - we pick up instruments, chisels, pen and paper, and learn to shape the world.
But the way we create, communicate and learn has become digital. And though we’re building worlds of limitless possibility every day, we’ve lost the power of our hands. We’ve lost the deep understanding afforded to us by touch. The profound power of communication innate in even the smallest gesture. The unlimited creative potential that we’ve always held in our hands.
But what if we could bring the creative power of the human hand into the worlds we create? We could manipulate data as naturally as playing the piano, sculpt insight out of thin air, bring intuition and creativity into worlds unbounded by physical matter.
This future is finally in reach with Maestro - a Natural Touch, computer interface glove. Maestro has 1-to-1 gesture tracking, haptic feedback and hand shape guidance meaning every flourish is captured, every surface felt, every object given shape, naturally, organically and intuitively. At last we can bring touch, gesture and presence into the digital world, and put its limitless potential firmly in our grasp.
Australia is a country of plenty, with golden plains full of space and light. It’s people are raised outdoors, born to play under blue skies, or laze in the shade on hot afternoons. People from all the corners of this island nation, or travellers from across the seas, they share one trait – a love for the sun. But our bright southern sun has bite, and without the right balance of shade and light, our people end up inside, missing out on the day.
At Greenline, we refuse to see Australia become an indoors country, so we’ve spent two generations softening the sun’s effects. Australia’s got a lot of different types of sunlight too, so we have to get pretty creative. We have to create resilient structures that can stand up to the harsh dry sun of the south, or use innovative design to catch any breeze in the tropical heat of the north.
In doing this, we create much more than shade – we craft carefully designed spaces where communities can come together. We take time to get to know the land and the locals, learn how the sun strikes and the rain falls, study how people spend their time outdoors, and deeply consider our client’s plans, from every angle. Our world-class designers use this knowledge to imagine structures that stand in harmony with the landscape, and the community. Then we paint the land with shade and light, carving out cool spaces where people can rest, play, learn and share long afternoons.
Over two decades, Greenline’s shade has become a crucial part of the landscape, strengthening Australia’s long legacy as an outdoors people. Thanks to Greenline, Australians are healthier, their days are longer and their bonds are stronger. Because we don’t just create shade – we bring communities together to enjoy their bright and endlessly beautiful days.
Messaging, Content Strategy, Brand Story, Web Copy, Web Production
We use our money to make things happen. We explore the world, we build, we change. We find new things, try new experiences and share our lives. Whether looking over the horizon, or into the palm of our hand, we know there are amazing things out there to discover.
Money isn't a barrier to us, it's an enabler. A way to make things happen. A tool. Wherever we go, we expect our money to make things easier, to just... work.
We use CoinJar because it makes our money work better, faster and smarter. With CoinJar we can spend, send and trade, anywhere in the world. We never worry about fees or delays. We travel, shop and build confidently, knowing our tools work, every time.
We move effortlessly between currencies, continents and contexts, with one app, and one card. We think in dollars, pounds and bitcoins, because with CoinJar it's easy.
We can do anything, and our money can too.
Brand Story, Information Architecture, Web Copy
Your dream kitchen already exists. It’s in your fingertips, folded in pages of your favourite design magazines, filling up your instagram feed. You’ve just never had the tools to realise it till now. Semble changes all that, turning you into a world class designer and a master craftsman in just a few clicks.
The Semble designer lets you watch your new kitchen come to life. Layout your cabinets over a glass of wine, maybe find the perfect colour pallette on your break at work. No rush, no stress, just a simple builder that lets you create and a unique kitchen, explore it in 3D and have it delivered to your door when it's perfect.
With Semble you can create with confidence knowing that whatever you can imagine, you can build. When your kitchen arrives as simple a flat pack bursting with potential, you’ll have the Semble tools and know how to put it together. Your beautiful kitchen unfolds into the space, ready to use and to be admired. From the pages of design magazines to a beautiful space in your home, a Semble kitchen is yours to create, enjoy, and show off.
Brand Story, Web Copy, Information Architecture, Web Production, Photo Direction
Our morning, our day, our well being - it's all influenced by how we eat, and our first meal sets the tone. It's one simple decision that can decide our energy levels, our motivation and even what we eat for the rest of the day. The Basiks range is crafted to make that first choice easy - something simple, healthy and delicious, to set up for a good day. A delicious range of grab and go breakfasts that are designed to hit your health goals, and taste a little bit awesome.
Brand Story, Web Copy, Web Production, Asset Direction
Tax is hard. It’s hard to do, it takes time, it’s confusing, and you never know if you’re getting the best result.
With the Anywhere Tax app, your tax is sorted. Just snap, send and relax, knowing our tax team is taking care of you. No more appointments, no more stuffy offices. Just a few touches and your return is on its way.
We think tax time should be something you look forward to, a year of hard work should end with you getting something back. So we built something that is no stress, simple and gets you your return without the fuss.
So download the app, snap your documents and kick back. Anywhere Tax has got it sorted.
Now the only thing you need to worry about? What you’ll spend the return on.
In our professional opinion? A jetski.
Brand Story, Web Copy, Web Production
A square is just a shape, it’s how it’s filled that counts. Teamsquare is filled with people that do things differently, people who discover new things, find solutions to problems, and help others solve theirs. They create and explore, working in spaces of quietude or brainstorming surrounded by colour and light.
When businesses and ideas grow, Teamsquare grows with them, with packages and spaces to fit everyone. Enterprise and freelancers work side by side, in open desks or private offices, and everyone has access to the things they need to do their best work. Accountants, creatives and coders are just around the corner, and even the leanest team can access the resources of big companies, while keeping the flexibility of a start-up.
This isn’t just a space, its a new way of working, an emerging model for how businesses grow and operate. At Teamsquare you don’t just have a place to sit; you have everything you need, ideas and tools, mentors and students, and an advantage like no other.
Brand Story, Brand Book
When you work with Wildebeest, we’re going to ask you some hard questions — what are you actually trying to say? Why should anyone care?
We’re blunt because we see your potential. We see your story waiting to be told, and we’re here to make sure that it does. We’ll dig deep, because we know that good film starts when there’s a message. Something so stark and real it can’t be ignored. Something we will discover with you, the deeper we go. So yeah, we’re going to ask some hard questions. But we'll answer them together, and turn those answers in to film people cannot forget.
Find new ways to tell your story, reach your audience, and stand out from the crowd.